Serena Bongiovanni

Serena Bongiovanni is an accomplished E-commerce Key Account Manager at Danone since April 2023, where responsibilities include managing E-commerce Pure Players customers, negotiating commercial conditions, and planning media marketing activations. Prior experience includes a role as a Supply Chain Professional in E-commerce at Barilla Group from January 2020 to April 2023, focusing on supply chain mapping, demand forecasting, and supplier negotiations. Serena also worked as a Demand Planning Intern at Granarolo S.p.A. from March 2019 to December 2019, where duties involved market demand forecasting and KPI performance reporting. Serena holds a Laurea Magistrale in Management Engineering and a Laurea Triennale in the same field from Alma Mater Studiorum – Università di Bologna.