Yasmina Bakkali

Yasmina BAKKALI is an experienced marketing professional with a strong background in brand management and marketing strategy. From October 2017 to February 2023, Yasmina served as Marketing Director at Danone, overseeing the Activia Brand in France and previously managing the Indulgence and Kids Portfolios. Key accomplishments include developing new product innovations, executing comprehensive marketing strategies, and leading consumer insight initiatives. Prior to Danone, Yasmina held various roles at Bel from 2007 to 2013, where responsibilities included managing brands such as The Laughing Cow and Mini-Babybel across multiple markets in Australia, the Philippines, and Singapore. Yasmina’s educational background includes a Diplôme des grandes écoles de Commerce from Audencia, complemented by an academic exchange at the University of Cincinnati.