Sabbir S. M.

Marketing Lead - Private Label at Daraz Nepal

Sabbir S. M. has a diverse and extensive work experience spanning various industries and roles. Sabbir began their career in 2009 as an Executive in Supply Chain Management at Square Pharmaceuticals Ltd. Sabbir then worked as a Global Operations Manager at YSM Software, where they conducted market research, repositioned product portfolios, and developed global partnerships.

Subsequently, Sabbir worked as an Assistant Manager in Supply Chain Management at Esquire Group, where they coordinated core supply chain implementation, built strategic sourcing partnerships, and monitored procurement-related issues.

Sabbir then transitioned into the advertising and marketing field, working as an Assistant Manager in Strategic Planning at Windmill Advertising Limited. In this role, they analyzed target audience trends, formulated branding strategies, and conducted market research and customer surveys.

Sabbir's next role was as a Strategic Planning Manager at AsiaticJWT, where they examined brand/campaign briefs, conducted research using JWT tools, and identified possible communication strategies. Sabbir then joined Asiatic Experiential Marketing Limited as a Planning Manager, where they analyzed people and brands, developed brand strategies, and supervised the production of communication materials.

In 2018, Sabbir became the Manager of Planning & Marketing Operations at iPay Systems Ltd., where they identified target customers, analyzed market dynamics, and designed quarterly brand roadmaps. Sabbir also prepared infographic presentations for the management team.

From 2019 to 2020, Sabbir worked as a Marketing Manager at Kothao, where they analyzed consumer behavior, defined brand strategies, and prepared communication roadmaps.

From 2020 to 2022, Sabbir worked as the Manager of Brand Strategy at Beximco Communications Limited, where they analyzed consumer insights, defined brand positioning, and supervised communications and media activities.

Currently, Sabbir holds the position of Marketing Lead - Private Label at Daraz, a role they started in 2023. Further details about this role are not provided.

Overall, Sabbir S. M. has demonstrated expertise in marketing, brand strategy, communications, and supply chain management throughout their career.

Sabbir S. M. has a diverse education history. Sabbir completed their Bachelor of Business Administration (BBA) degree with a focus on Accounting and Marketing at Independent University, Bangladesh from 2004 to 2008. Following that, they pursued their Master of Science (MSc.) degree in Marketing at Umeå University from 2009 to 2011.

During their educational journey, Sabbir also participated in the Erasmus program and studied International Business at SGH Warsaw School of Economics in 2010 for one year.

Prior to their university studies, Sabbir attended Notre Dame College from 2001 to 2003 and completed their Higher Secondary Certificate (HSC). Sabbir began their formal education at Motijheel Model, where they obtained their Secondary School Certificate (SSC) from 1996 to 2001.

Furthermore, Sabbir has obtained several additional certifications. In 2019, they received the "Verified International Academic Qualifications" certification from the World Education Services (WES). In 2023, they were granted the "AMI Professional Member" certification by the Australian Marketing Institute and the "Marketing Specialist (ANZSCO 225113)" certification from VETASSESS.

Links

Timeline

  • Marketing Lead - Private Label

    June, 2023 - present

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