Ashif Ibna Zaman Dipto

Ashif Ibna Zaman Dipto is an accomplished professional with extensive experience in category planning, project management, and brand marketing, primarily at Daraz since June 2019, where significant achievements include a 171% YoY net value growth and a 153% increase in profitability through effective P&L management. Previous roles encompass brand management and key account management, facilitating the introduction of multiple brands and enhancing supplier relations. Prior experience includes a marketing internship at Apex Footwear Limited, where Ashif contributed to campaign strategies and the launch of a loyalty program, as well as co-owning transportation and garment businesses, showcasing strong negotiation and communication skills. Ashif holds a Bachelor of Business Administration in Marketing from North South University.