Syed Ahsan Ali

Syed Ahsan Ali is an accomplished professional with extensive experience in user growth and marketing at Daraz, holding positions such as Regional Head – User Growth and Director Marketing - User Growth since June 2015. Ahsan has effectively led user growth strategies across multiple markets, focusing on digital marketing, CRM, and customer incentives while successfully implementing initiatives to enhance user acquisition and retention. With a strong background in strategic planning, Ahsan has developed a Customer LTV-ROI model that earned recognition from the Pakistan Advertising Society and demonstrated expertise in driving cross-functional improvements in platform performance. Previously, Ahsan worked at TPL Holdings (Pvt.) Ltd. as a Project Supervisor and Executive Operations, gaining valuable experience in customer relations and logistics management. Ahsan holds an MBA from the Institute of Business Management.