Tasmia Tabassum

Tasmia Tabassum is a seasoned marketing professional with extensive experience in campaign management and ecommerce operations. Currently serving as the Senior Campaign Manager at Daraz since March 2022, Tasmia leads the planning and execution of comprehensive 360° campaigns across various channels, aligning strategies with organizational goals. Previously, Tasmia held the position of Campaign and Growth Lead at Daraz, where responsibilities included overseeing marketing campaigns and reporting performance metrics to stakeholders. Earlier roles include Marketing Executive at Apex Footwear Limited and Key Account Manager at Daraz, focusing on ecommerce operations and category management, respectively. Tasmia began the career as a Junior Media Analyst at Magnito Digital, gaining valuable insights into social media and ad campaign optimization. Tasmia holds a Bachelor of Business Administration degree in Marketing from North South University, completed in 2017.