Data Communications Management
An award-winning marketer with an exceptional record in business and marketing strategy, Alison is renowned for helping companies differentiate their brands in ways that inspire associates, excite customers, and grow the business. Currently CMO for Key, an innovative Toronto-based technology real estate company, she has held similar roles at Holt Renfrew, TMX Group, and Rogers Communications, as well as building a consultancy specializing in start-ups. She brings to DCM a proven knack for quickly measuring business potential against consumer needs, and driving powerful results.
Along with her support for DCM, Alison sits on the board for CNIB Foundation, and the Advisory Board at Smith School of Business Master of Management Data Analytics and Artificial Intelligence Program. As a past board director for MEC (Mountain Equipment Company), she was part of a turnaround effort and helped manage through its strategic business restructuring, sale and increased profitability. She is passionate about helping organizations thrive in today’s increasingly competitive market environments.
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Data Communications Management
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DATA Communications Management, formerly DATA Group Ltd, is a Canada-based company, which is focused on helping clients to plan and execute business communications. It helps marketers and agencies unify and execute communications campaigns across multiple channels, and it helps operations teams streamline and automate document and communications management processes. It operates through the DATA Communications Management segment. Its services include Commercial Printing, such as Web-to-print and Print-on-demand; Content and Workflow Management, including Marketing Campaign Management and Digital Asset Management; DATA Management and Analytics, such as DATA Analytics; Direct Marketing Services, including Variable Print/Personalization and Promotional Contest Management; Event Ticket and Gift Card Production; Labels and Automated identity (ID) Solutions, such as Retail In-Store Signage and Specialty Marketing Labels; Logistics and Fulfillment Services, and Regulatory Communications.