Gennifer Biggs

Gennifer Biggs is the Director of Marketing at Data Inventions. Gennifer has been with the company since March 2021 and is responsible for amplifying the Data Inventions manufacturing intelligence narrative and value proposition across multiple platforms. This includes thought leadership, sales enablement, branding reputation, and corporate communications.

Prior to joining Data Inventions, Ms. Biggs was the Senior Manager Marketing Strategy at IT BY DESIGN from September 2019 to March 2021. During their time there, they were responsible for creating and executing marketing plans that drive demand, awareness, and pipeline growth across multiple channels including digital, events, field marketing, and partner marketing.

Before IT BY DESIGN, Ms. Biggs owned Generate Marketing & Communications, a full-service marketing communications firm that they founded in October 2011 and ran until March 2013. During their time as owner, they grew the company from a one-person operation to a team of five and increased revenue by 200% year over year.

Ms. Biggs has a Bachelor of Arts in Communications from the University of California, Santa Barbara and a Master of Arts in Integrated Marketing Communications from West Virginia University.

Gennifer Biggs completed their undergraduate degree in Journalism at the University of Missouri-Columbia. Gennifer then went on to get their certification from HubSpot Academy in HubSpot Marketing Certification.

Their manager is Duane Clement, CEO. They are on a team with Chris Smith - Director, Product Development, Peggy Means - Director, Customer Success.