DATA POEM
Vijay Viswanathan is an experienced professional currently serving as Senior Manager of Business Insights at Data Poem since July 2023. Prior to this role, Vijay worked as Principal Consultant at o9 Solutions, Inc. from June 2022 to April 2023, focusing on the development and management of customer accounts across the US, Europe, and India for post-go-live services. Vijay's career includes managerial positions at Dotdash Meredith India and Time Inc. India, where responsibilities encompassed managing the rate base for over 25 magazines and demand planning within various categories. Educational qualifications include a Master of Science (MS) in ITES from the University at Buffalo, an MBA in Marketing and Operations from Amrita School of Business, and a Bachelor of Engineering (BE) in Electronics and Instrumentation from Sri Ramakrishna Engineering College.
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DATA POEM
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๐๐ฎ๐๐ฎ ๐ฃ๐ผ๐ฒ๐บ is a core AI company with a bold mission: to go beyond correlation and uncover true causation. We believe the future of intelligence isnโt just about knowing what happenedโbut about understanding ๐ธ๐ฉ๐บ it happened, and what to do next. This pursuit of the "why" led us to develop the worldโs ๐ณ๐ถ๐ฟ๐๐ ๐๐ฎ๐ฟ๐ด๐ฒ ๐๐ฎ๐๐๐ฎ๐น ๐๐ฟ๐ฐ๐ต๐ถ๐๐ฒ๐ฐ๐๐๐ฟ๐ฒโa groundbreaking foundation purpose-built to uncover deep, actionable relationships within data. At the heart of this architecture is ๐ฃ๐ข๐๐ ๐ฏ๐ฒ๐ฑ, our enterprise-scale AI model powered by a vast, ever-expanding data universe. POEM365 draws causal insights from: โข ๐ฎ๐ฌ๐ฌ๐+ ๐๐ฟ๐ฎ๐ป๐๐ฎ๐ฐ๐๐ถ๐ผ๐ป๐ โข $๐ฑ๐ง+ ๐ถ๐ป ๐๐ฝ๐ฒ๐ป๐ฑ ๐ฝ๐ฎ๐๐๐ฒ๐ฟ๐ป๐ โข ๐ญ๐ฑ,๐ฌ๐ฌ๐ฌ+ ๐ด๐น๐ผ๐ฏ๐ฎ๐น ๐ฏ๐ฟ๐ฎ๐ป๐ฑ๐ This scale of intelligence enables a new paradigm we call ๐๐ป๐๐ฒ๐ฟ๐ฝ๐ฟ๐ถ๐๐ฒ ๐๐ผ๐ป๐๐ฐ๐ถ๐ผ๐๐๐ป๐ฒ๐๐โa unified, strategic awareness that empowers organizations to ๐๐ฉ๐ช๐ฏ๐ฌ ๐ข๐ด ๐๐ฏ๐ฆ. ๐๐ค๐ต ๐ข๐ด ๐๐ฏ๐ฆ. POEM365 delivers across critical business functions: โข ๐ฆ๐๐ฟ๐ฎ๐๐ฒ๐ด๐ถ๐ฐ ๐ฃ๐น๐ฎ๐ป๐ป๐ถ๐ป๐ด & ๐๐น๐ถ๐ด๐ป๐บ๐ฒ๐ป๐: Connects IBP, AOP, and day-to-day decisions across Marketing, Sales, Finance, and Opsโensuring everyone works from a shared, causal view of revenue drivers. โข ๐๐ฎ๐๐๐ฎ๐น ๐๐ผ๐ฟ๐ฒ๐ฐ๐ฎ๐๐๐ถ๐ป๐ด: Goes beyond traditional prediction to reveal the hidden causes behind outcomes, with over ๐ต๐ฏ% ๐ฝ๐ฟ๐ฒ๐ฐ๐ถ๐๐ถ๐ผ๐ป in forecasting ripple effects. โข ๐ฃ๐ฟ๐ฒ๐๐ฐ๐ฟ๐ถ๐ฝ๐๐ถ๐๐ฒ ๐ข๐ฝ๐๐ถ๐บ๐ถ๐๐ฎ๐๐ถ๐ผ๐ป: Applies Multivariate Optimization to navigate complexity and prescribe the optimal mix of decisionsโfrom media allocation and supply chain routes to pricing and product launches. With POEM365, you move from reactive analytics to truly ๐ฐ๐ฟ๐ฒ๐ฎ๐๐ถ๐ป๐ด ๐๐ผ๐๐ฟ ๐ณ๐๐๐๐ฟ๐ฒโthrough clarity, causation, and intelligent action.