Nathaniel Smathers (He/Him)

I am a full-stack marketer focused on healthcare and B2B. Currently, I am VP of Marketing for DataMatrix Medical and Incentive Insights. My marketing background covers various technologies and disciplines, from "traditional" Advertising and Public Relations to SEM and SEO for consumer services, B2B, and e-commerce websites.

I am known to be obsessively dedicated and was instrumental in many digital marketing campaigns for Sleep Number (Comfortaire), Home Furniture Plus Bedding, Charlotte Plastic Surgery, Woodley's Furniture, DataMatrix Medical & Incentive Insights [Currently VP of Marketing], and many others. Through my expertise in lead generation, I helped them dramatically grow their online business and increase revenue.

My diverse skill set gives me the unique ability to generate client revenue by executing a synchronized approach incorporating web development, digital marketing, conversion optimization, traditional media buying, and in-depth business strategy.

Search Engine Land internationally recognized me with a Landy Awards nomination for Best Overall Search Marketing Initiative, and I was named in the Home Furnishings Associations Top 40 under 40.