Betsy Volletz-Zacarias

Betsy Volletz-Zacarias currently serves as a Director at Datassential since March 2022, following a self-employed tenure as a Contractor specializing in Market Research Project Management from February 2019 to April 2022. With significant expertise in research design, execution, and analysis, Betsy has previously held the position of Senior Quantitative Research Manager at Insights in Marketing, where a focus on delivering actionable insights through effective research methodologies was emphasized. Additionally, experience as a Director at Ipsos involved collaboration with clients to develop comprehensive research strategies in the U.S., while earlier roles included Senior Account Manager at NPD Group and Account Manager at Conway/Milliken. Betsy holds a Bachelor of Arts degree in International Relations, with a concentration in Economics and Political Science, from the University of Wisconsin-Madison.