Balachander Lakshminarayan

Balachander Lakshminarayan has a diverse work experience spanning various marketing roles in different companies. Balachander is currently working at Datawrkz as the Vice President of Marketing since 2023. Prior to that, they worked at American Express as a Senior Marketing Manager from 2014 to 2023, where they led the marketing function for the Global Commercial Services business in Singapore. Before American Express, they had a long and extensive tenure at IBM, where they held multiple marketing roles such as Enterprise Marketing Manager, Manager - Solutions & Marketing for Industrial Products sector, Marketing Manager for Natural Resources industry, Marketing Manager for General Business, and Sales Operations Lead. Balachander also had experience in product development engineering at ClampOn and as a research engineer at Physical Acoustics Corporation. Overall, Balachander Lakshminarayan has a strong background in B2B marketing, strategy, customer lifecycle marketing, marketing automation, and market management.

Balachander Lakshminarayan obtained a Bachelor of Technology (B. Tech) in Aerospace Engineering from the Indian Institute of Technology, Madras, where they studied from 1997 to 2001. Following this, they pursued a Master of Science (MS) in Aerospace Engineering at the University of Cincinnati from 2001 to 2003. Later on, from 2006 to 2007, they attended the Thunderbird School of Global Management, where they earned a Master of Business Administration (M.B.A.) with a major in International Management and a focus on Global Marketing.

Moreover, Balachander has also obtained several additional certifications to enhance their knowledge and skills. Balachander received the Google Ads Display Certification and Google Ads Search Certification from Google in May 2023. In July 2021, they obtained a certification in "Digital Marketing: Strategies, Models and Frameworks" from the National University of Singapore. Additionally, in July 2017, they earned the "American Express & Harvard Certificate in Leadership Excellence" from Harvard Business Publishing.