Boontarika L. has over 10 years of experience in providing data solutions for digital businesses, specializing in data analysis and customer segmentation within the digital and telecommunication sectors. They currently serve as a Lead Data Analyst at DataX and have previously held significant roles, including Senior Data Scientist at True Digital Group and Business Intelligence Lead at ShopeePay. Boontarika earned an MBA from Chulalongkorn University and a Bachelor of Science in Applied Statistics from Assumption University, reflecting a solid educational foundation in data management and analytics. Throughout their career, they have successfully implemented data-driven strategies and enhanced operational efficiencies to support various marketing and business initiatives.
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