Theodora Sonya Firstha

Theodora Sonya Firstha is an experienced insights professional currently serving as Insights Lead at dataxet:sonar since August 2022, where notable clients include Abbott Indonesia. Prior to this role, Theodora held the position of Sr. Insight Analyst at the same company. Theodora's background includes consultancy work at Glints, focusing on career and business advisory services, and a significant tenure at Maverick Indonesia in public relations, where responsibilities included social media monitoring, crisis management, and analytics, alongside client relationship management. Additionally, Theodora has experience in marketing communications from PT. Fantasia Utama Nuansa (Waterbom Jakarta), with a focus on campaign planning and execution. Theodora holds a Bachelor's degree in Public Relations/Image Management from LSPR Communication and Business Institute and a Bachelor of Corporate Communications from Infrastructure University Kuala Lumpur.