Alexander Hofmann

Alexander Hofmann is a seasoned Strategic Planner currently employed at David+Martin since January 2022, specializing in brand campaign planning, positioning, and audience analysis for clients such as Beam Suntory and Burger King. Prior to this role, Alexander served as a Junior Strategic Planner at Avantgarde, contributing to campaign development for Maerz Pharmaceuticals and Decathlon Germany. Experience also includes a tenure at Serviceplan Group as a Junior-Berater, where responsibilities encompassed campaign coordination and budget control for clients like PENNY Markt and Hellweg. Earlier career stages involved roles at coomedia as a Praktikant, focusing on marketing cooperations and analysis. Alexander is pursuing a degree in Brand Management from IU International University of Applied Sciences, following a Bachelor of Arts from Brand University of Applied Sciences.