CMO at David's Bridal
Kelly brings extensive marketing and management experience to her new role, as well as a deep customer passion. As CMO of Pier 1, Kelly led all strategic business performance for pier1.com and across all functional disciplines of marketing including creation of data analytics and insights COE and a digital innovation lab. Prior to joining Pier 1, Kelly served multiple executive roles at Kmart and Sears including interim acting president, Chief Digital and Marketing Officer, and head of Shoparazzi, the fresh, new 'Shop Your Way' member experience. Prior to these roles, Kelly launched the "shoe lover" brand ethos, as well as customer, digital, and data initiatives at DSW Designer Shoe Warehouse.