Day One Strategy
Chris Peto is a seasoned professional with extensive experience in market research and operations within the health and wellness sector. Currently serving as a Partner at Day One Strategy since February 2024, Chris previously held the position of Vice President and Head of Operations at Branding Science Group from March 2017 to February 2024, as well as various leadership roles at Natural Marketing Institute, Adelphi Research Global, Psyma International, and Momentum Worldwide. Chris's expertise encompasses qualitative and quantitative project management, strategic planning, and business development, with a proven track record in managing large-scale research projects, advising clients on methodologies, and moderating qualitative studies. Chris holds a Bachelor of Science degree in Marketing from the University of Delaware.
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Day One Strategy
Day One is a global healthcare insight and strategy agency at the forefront of tech-led innovation. We help our client's make better informed decisions. We do this by bringing together technology and human intelligence to enhance existing approaches and deliver deeper insights, more agility and greater engagement. Why we are different: 100% women-owned and managed: certified by WEConnect International. Innovation powered by technology: we harness the latest advancements to help healthcare clients stay ahead of the curve. Whether it's implementing cutting-edge research tools, optimising omnichannel data analytics, or leveraging generative AI, we bring the right solution to each challenge Insights at our core: We blend traditional market research with innovative methods, including voice technology, subconscious emotion analysis, and attention capture. Specialism in digital strategy: From Omnichannel to digital therapeutics (DTx), we cover it all while providing personal attention, nimbleness and the flexibility our clients need to ensure they are successful when it comes to launching digital innovations in healthcare. Expertise across therapy areas and a dedicated oncology team: oncology is a complex and rapidly evolving field, which requires the specialist knowledge our team offers across a diverse array of solid and liquid tumours. A Great Place to Work Certified™ company: our mission is to create a company that everyone wants to work for and work with. This means putting our people first. We continuously strive to make Day One a brilliant place to work, where people feel empowered, inspired, and trusted to get on with the job. We believe that the key to unlocking growth is by creating an environment where all employees are satisfied, supported, and motivated. Multi-award winning agency: BHBIA BOBI Best Innovation (2024 & 2020); Women in business, business leaders in technology (2024); EphMRA Excellence Innovative Approach (2023)