Hristiyana Vucheva

Head of Product Engineering at Daye

Hristiyana Vucheva has a diverse work experience in various industries. Hristiyana is currently working as the Head of Product Engineering at Daye since February 2023. Prior to this, they were the Head of Product and Partnerships at Roots Studio from June 2022 to January 2023, where they focused on building the company's presence in the luxury fashion market and managing brand outreach, partnerships strategy, product and content development, and pricing and contract structures for luxury clients.

Before Roots Studio, Hristiyana co-founded Sustetics, a virtual shopping assistant for sustainable fashion, in 2021. During their time there, they successfully launched the product beta with over 6 million products across 60+ brand and retail partners.

Hristiyana also worked as an NFT Project Lead in 2021, where they contributed to the development of NFT projects. Prior to that, Hristiyana co-founded VOJD Studios, a 3D printing fashion venture, and served as the Co-Founder responsible for product, partnerships, and creative direction. Hristiyana worked with renowned clients such as LVMH, Kering, and Puig brands.

Hristiyana's earlier experience includes working as a Project Management Associate at Illustrative Berlin/Direktorenhaus, where they focused on artist and sponsorship acquisition for international events and exhibitions, as well as digital content production and multi-channel management. Hristiyana also worked as a Fashion Model for several modeling agencies from 2007 to 2011.

Overall, Hristiyana Vucheva has a strong background in product management, partnerships, and creative direction, with experience in the fashion, tech, and art industries.

Hristiyana Vucheva has a diverse education history. In 2013, they attended Babson College for the Summer Entrepreneurship Program, Mini-MBA. During the same year, they enrolled at Sofia University St. Kliment Ohridski, where they pursued a Bachelor's degree in Business Administration, completing their studies in 2013. In 2012, they attended Universitat d'Alacant for an academic term, focusing on International Economics. In 2019, Hristiyana began their studies at Cimdata Bildungsakademie Berlin, specializing in Computer Programming, Web Development & Media Design.

Additionally, Hristiyana has obtained various certifications to enhance their skillset. In 2019, they completed the Computer-Aided Design and Engineering course in SolidWorks at IBB Institut für Berufliche Bildung AG. In May 2020, they achieved the Professional Scrum Master (PSM I) certification from Scrum.org.

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Timeline

  • Head of Product Engineering

    February, 2023 - present