Peter Babcock

Peter Babcock has extensive experience in business development, particularly in private brands. Peter has held various roles such as Director of Business Development at Daymon, Senior Business Manager at Masscash, Business Manager at Massmart, and Business Manager at Score Supermarkets. In addition, Peter also has experience as an Information Technology Manager. Peter's responsibilities have included developing brand and category strategies, managing product sourcing from various locations, implementing new product development processes, and rebranding private brand programs. Peter has played a key role in expanding the private brand businesses Peter has worked with and has been instrumental in executing marketing plans and meeting company needs through IT management.