Ben Drakesmith

Ben Drakesmith is a seasoned professional in the sportsbook and customer relationship management sectors, currently serving as a Senior Sportsbook Manager at DAZN since August 2024. Prior experience includes significant roles at Entain, where Ben was a Commercial Manager focusing on Sportsbook Strategy and Planning, leading cross-functional collaborations to optimize commercial performance across UK, Europe, and Canada. Ben also held various leadership positions in CRM for the German, Austrian, and UK markets, where strategies were implemented to enhance team efficiency and business objectives. Earlier roles included a CRM Executive position at BGO Group, where Ben developed customer lifecycle journeys and promotions for casino brands, and work placements at British American Tobacco and Deloitte UK, focusing on competitive analysis and economic surveys. Ben holds a Bachelor of Arts degree in Economics from Durham University.