Asher Wen is an accomplished marketing professional with extensive experience in both the banking and consumer insights sectors. Currently serving as Vice President of Marketing Strategy at DBS Bank since February 2025, Asher previously held significant roles at Mandai X and Wildlife Reserves Singapore, where strategic leadership in product development and consumer insights was key. A Captain in the Singapore Army's National Service, Asher has been recognized with notable awards for logistics and service. Asher holds an MBA from Northwestern University's Kellogg School of Management and a Bachelor's degree from the National University of Singapore, complemented by diverse experiences in companies such as Mastercard and Mondelēz International.
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