Canita Kong

Canita Kong is an accomplished professional with extensive experience in digital marketing and financial services. Currently serving as Team Lead (VP) in Card Segmentation, BNPL, and Digital Payment at DBS Bank since October 2019, Canita has successfully developed and implemented strategies that enhanced profitability, including launching new payment channels and revamping platforms. Prior to DBS, Canita held key positions at 3 Hong Kong, TSL Management Limited, SINA HONG KONG LIMITED, and MediaContacts, where responsibilities included formulating digital strategies, managing campaigns, and driving eCommerce sales. Canita's educational background includes a degree from Hong Kong Baptist University, contributing to a robust career characterized by innovative digital solutions and significant client relationship management.