Leonard Sim is a strategic and creative Regional Marketing Leader based in Singapore, with over 20 years of experience driving business growth across Asia Pacific in both B2B and B2C sectors. Known for a data-driven approach, Leonard has held key roles at organizations like Mastercard, DBS Bank, and Experian Asia Pacific, where they utilized advanced data analytics and digital marketing strategies to enhance customer engagement and business outcomes. Currently, as a Business Solutions Analytics Team Lead at DBS Bank, Leonard focuses on designing customer-centric solutions through AI and machine learning. They are committed to fostering a culture of innovation and empowerment within their teams while actively engaging with the broader marketing community. Leonard holds multiple Marketing degrees from Monash University.
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