Abby S.

Abby S. is a seasoned marketing professional currently serving as the CRM Marketing Manager at DC Thomson since October 2025, where Abby leads a team responsible for email marketing strategies for notable print subscriptions such as Beano and People's Friend. Previous experience includes a Senior Digital Optimisation and Email Consultant role at Aegon UK, where Abby enhanced customer digital experiences through personalisation and analytics, achieving a promotion within a year. Abby also held positions at Bright Purple as Head of Marketing, overseeing all marketing operations, and at Brewgooder as a Special Projects and Campaigns Research Specialist focused on community engagement and new product development. Prior experience includes project management at BrewDog, and an assistant general manager role at Frankie and Benny's. Abby holds a Bachelor's Degree in Music from Edinburgh Napier University and additional qualifications in leadership and mentoring.