Katherine Silva Valencia

Katherine Silva Valencia has a diverse professional background in account management and marketing. Katherine has worked in various roles and companies, including DDB Colombia, J Walter Thompson Company, Saatchi & Saatchi, Havas Worldwide, and MARCA REGISTRADA.

At DDB Colombia, Katherine served as the Brand & Business Lead and Directora de Cuenta. Katherine also held the position of Ejecutiva de Cuenta Senior | Project Manager Marketing, where they led and supervised the fulfillment of business objectives for campaigns with significant media investment. Katherine successfully increased the number of digitalized clients by 150% through the implementation of the campaign "Deja de ser un uga-uga."

At J Walter Thompson Company, Katherine worked as a Gerente de Cuenta, managing campaigns for the homes segment and Claro Video. Katherine also led the brand department for the Ford client, integrating agencies such as digital, PR, BTL, and media. Katherine executed global campaigns in Colombia, collaborating with international agencies and Ford leaders to propose improvements for local project launches.

During their time at Saatchi & Saatchi, Katherine served as an Ejecutiva de Cuenta Senior, providing client support throughout the brand development process. Katherine advised clients on brand management and coordinated with the creative team to create effective communications for both corporate and individual clients.

At Havas Worldwide, Katherine held the position of Ejecutiva de Cuenta Senior. Katherine conducted competitor analysis, coordinated weekly weather reports, and implemented direct marketing campaigns and events for corporate clients.

Katherine's early experience includes working as an Ejecutiva de Cuenta at MARCA REGISTRADA.

Throughout their career, Katherine has demonstrated their expertise in account management, project leadership, and marketing strategy.

Katherine Silva Valencia attended Universidad Autónoma de Occidente from 2002 to 2007, where they earned a degree in Publicista with a field of study in Comunicación Publicitaria. In addition, they obtained a certification in Scrum Fundamentals from SCRUMstudy - Accreditation Body for Scrum and Agile in 2022.