Michelle Nicole Balaoing

Michelle Nicole Balaoing is an experienced marketing and strategy professional currently serving as the Strategy and Digital Experience Head at DDB Group Philippines since March 2024, focusing on digital experience strategy and execution for the DDB-Optimax Group. Prior to this role, Michelle held the position of Marketing Manager at Toby's Sports, where the focus was on channel marketing and content creation across multiple retail channels. With a robust background at K2 Pharmacy Philippines that included various marketing roles, Michelle also contributed to significant brands during tenures at Zonta Makati Paseo de Roxas, Wishcraft Creative Affairs Team Inc., and DDB Group Philippines, beginning as Associate Creative Director and earlier as a Copywriter with Draftfcb and MullenLowe Group. Educationally, Michelle holds a Bachelor of Arts in Integrated Marketing Communication from the University of Asia and the Pacific.