Weiss joined DDB in 2016, nearly a year after Clark was appointed North America CEO of the Omnicom network. As part of the resurgence, Weiss has led the region to a total of 38 Lions and is perhaps best known for campaigns like "The Flip" for McDonald's, where the iconic "M" arches were flipped to a "W" for International Women's Day; and "Skittles Commercial: The Broadway Musical" for Mars Wrigley Confectionery. The one-night-only show premiered on Broadway during Super Bowl Sunday in place of a TV ad during the game.
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