Baxter Holland

Baxter Holland is an experienced Group Strategy Director at DDB since June 2021, previously serving as Strategy Director at Mother from July 2012 to March 2020, where notable projects included leading the strategic direction for Target's 2019 holiday campaign and developing strategies for brands like Headspace and Virgin Voyages. Prior experiences include Global Planning Director at Anomaly, directing strategy for Converse and Budweiser, and Planning Director at Euro RSCG, where Baxter contributed to the Heineken pitch-winning team. As a Senior Planner at TBWA\Chiat\Day, strategic efforts focused on Sprint/Nextel and Absolut, while early career roles at J. Walter Thompson Worldwide involved major brands such as Domino's Pizza and Smirnoff. Baxter Holland holds a Bachelor of Arts in English Language and Literature from Brown University, earned between 1994 and 1998.