Alex Matthews

Co-Founder & CEO at De La Calle

Alex Matthews has worked in the advertising and creative industries since 2000. In 2004, they were the Vice President of Marketing at THREAD SHOW INC, where they were responsible for a full re-brand, creating and branding three new products, and delivering over $500,000 in sponsorship revenue from strategic partnerships. In 2008, they were the West Coast Manager and National Retail Director at G-Star. From 2012 to 2019, they were the CEO and Co-Founder of Juice Served Here, Co-Founder and Chief Marketing Officer at Forager Project, Co-Founder and CEO of VINA Beverages Inc, Co-Founder of SIZE, and Co-Founder of Highly Likely. Since 2018, they have been the Founder of HERE Studio LA. Most recently, in 2020, they became the Co-Founder and CEO of De La Calle.

Alex Matthews attended the University of Bristol from 1992 to 1995, where they studied Marketing.

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