Grupo DEACERO
Juan Francisco Maldonado Navarro currently serves as Gerente de Estrategia de Mercados and previously held the position of Jefe de Estrategia Comercial at Grupo DEACERO since August 2023. Prior to this, Juan Francisco accumulated extensive experience at Grupo Senda from November 2014 to November 2023, where roles included Jefe SR de Pricing y Estrategia Comercial, Líder Funcional de Planeación de la Oferta, Jefe de Optimización Comercial, Coordinador de Optimización Comercial, and Analista SR de Optimización Comercial. Responsibilities encompassed maximizing profitability, optimizing resource usage, and leading teams in various strategic and operational initiatives. Earlier career experience included roles at Sigma Alimentos, focusing on fuel performance and logistics control. Juan Francisco holds a degree in Ingeniería Química Administrador from Tecnológico de Monterrey and multiple MBA degrees from Universidad Tecmilenio in Quality and Productivity, Finance, and Marketing.
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Grupo DEACERO
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Deacero is strongly committed to a sustainable strategy of growth that benefits our company, the environment, our employees and the communities in which we operate. We are a fully integrated company with an infrastructure for recycling, processing waste, steel mills, finished product plants and distribution centers. We currently serve diverse industries and markets with a presence in Mexico and in over 20 countries including the United States, Canada, Guatemala, Chile, Colombia, Costa Rica, Peru, Spain and the United Kingdom. At Deacero, our sustainability initiative is the guiding principle to all facets of our operation, which generates social, economic and environmental value to everything we do. The company owns sustainable developments in advanced technology for steel recycling facilities and its transformation to finish products, while always meeting ASTM and other international quality standards. We are more than 8,000 employees operating in 21 Recycling Centers, 3 Steel Mills, 15 Steel Wire Facilities and 1 Research & Development Center.