Dealer Alchemist
Dan Ferguson is an experienced marketing and customer success professional with a diverse background in the automotive industry. Currently serving as a Customer Success Manager at Dealer Alchemist since December 2024, Dan previously held the position of Marketing Director at Wright Automotive Group from March 2019 to November 2024, where responsibilities included managing both traditional and digital marketing for a six-store automotive group in Pittsburgh, PA. Prior roles include Senior Account Director at Stream Companies, Director of Business Development at WorldDealer, Inc., and Account Executive at The Cobalt Group, where Dan focused on enhancing dealer ROI through advanced technology solutions. Dan also served as Marketing Director at Appleby Systems, overseeing marketing departments aimed at in-home appointment setting. Dan earned a degree from York College of Pennsylvania between 1991 and 1996.
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Dealer Alchemist
We create sustainable, well-balanced, and high-performing digital marketing platforms – built within client-owned properties – for today’s shopper; at a price sustainable for dealers of all volume levels. Through discipline in our 3-phase approach, data analysis, and technological alchemy, we aim to create the perfect formula yielding the highest possible engagement and acquisition.