Darren Mason

Darren Mason currently serves as the Sr. Director of Development & Technology at Dealership Performance 360 CRM since June 2019. Previously, Darren held the position of Sr. Director Of Ecommerce at LeadVenture™, where notable achievements included transforming an ecommerce platform into a profit center, generating over $750K in annual revenue, and developing a custom Parts Finder that saved over $500K annually. During tenure at Corel Corporation as Ecommerce Operations Manager, Darren integrated multiple platforms to generate $30 million annually. As Director Of Development & Operations at LocalToolbox, Darren executed a comprehensive overhaul of business systems in one year, and as Sr. Manager of Product Development at Swident, Darren led the creation of a cloud-based platform for Software Asset Management. Darren's early career involved significant contributions at Dealer Spike LLC and Keynomics, where strategic initiatives in web development and SaaS product creation were achieved.