Dan Whine

Commercial Director

Dan Whine is a seasoned professional in the wine and beverage sector, currently serving as Commercial Director at Decant Group since November 2025. Whine has also been a judge for the International Wine Challenge since April 2022. Previously, significant roles included Senior Manager and Category Leader for Drinks, Wines & Spirits at Zapp, and Head of Buying and Operations at Petersham Cellar. A strong foundation in the industry was established through positions such as Senior Buyer at Farmdrop, General Manager at Sapling, and Head of Development and Buying at Borough Wines. Whine's educational background includes a BSc in Wine Production from Plumpton College, a Management Apprenticeship from Rise (Conran Restaurants), and a Level 3 qualification from the Wine & Spirit Education Trust.

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