Decathlon UK
Dimitar Baevski is an experienced retail leader currently serving as City Leader for Decathlon UK since February 2024. Prior to this role, Baevski led the E-commerce and Digital Ecosystem at Decathlon Bulgaria from January 2021 to January 2024. Baevski has a substantial background with KIABI, where roles included Director of Sales and Marketing for KIABI Russia, Sales Director, and Franchise Development Manager for Eastern Europe and Central Asia, where strategic initiatives were implemented in merchandising, performance management, and human resources development across multiple stores. Additional experience includes opening six stores in Romania and managing a team of approximately 100 collaborators. Baevski holds an MBA from the University of Lille 1 Sciences and Technology and has earlier experience in retail management at HBS and Leroy Merlin.
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Decathlon UK
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Decathlon was founded in 1976 in Lille, France, with a mission to sustainably make sport accessible for the many. Before too long Decathlon UK opened its first store in Surrey Quays, London, in 1999, to help the British population get more physically active through sport. We have since developed into a full multi-channel shopping experience, including over 40 purpose-built stores across the nation. As a family-owned company, we create a unique range of expertly designed products across over 70 sports that offer unbeatable value for money. Our teammates are always on hand to share their passion and trusted expertise, giving you all the sports, advice, equipment and services, you need at the most affordable prices. So, whether you’re a total beginner, or a regular, we’ve got it covered. Let’s Play UK.