Decathlon UK
Shilpa Manikanteswaran is an experienced Insight Analyst and Personalisation Specialist currently at Decathlon UK, where initiatives include leading user research and implementing a Voice of Customer program. Previous roles as an Online Merchandiser involved managing e-commerce categories and optimizing digital experiences for sustainability services. Shilpa's internship experiences include user research and behavioral design at 1001 Stories, digital marketing at La Sororité, and marketing analysis at Ammakadai, contributing to significant increases in customer engagement and online visibility. Academic qualifications include a Master's degree in Marketing specializing in Consumer Behaviour from Alliance Manchester Business School and a Bachelor's degree in Sociology from the University of Madras.
This person is not in any teams
This person is not in any offices
Decathlon UK
1 followers
Decathlon was founded in 1976 in Lille, France, with a mission to sustainably make sport accessible for the many. Before too long Decathlon UK opened its first store in Surrey Quays, London, in 1999, to help the British population get more physically active through sport. We have since developed into a full multi-channel shopping experience, including over 40 purpose-built stores across the nation. As a family-owned company, we create a unique range of expertly designed products across over 70 sports that offer unbeatable value for money. Our teammates are always on hand to share their passion and trusted expertise, giving you all the sports, advice, equipment and services, you need at the most affordable prices. So, whether you’re a total beginner, or a regular, we’ve got it covered. Let’s Play UK.