Shilpa Manikanteswaran

Shilpa Manikanteswaran is an experienced Insight Analyst and Personalisation Specialist currently at Decathlon UK, where initiatives include leading user research and implementing a Voice of Customer program. Previous roles as an Online Merchandiser involved managing e-commerce categories and optimizing digital experiences for sustainability services. Shilpa's internship experiences include user research and behavioral design at 1001 Stories, digital marketing at La Sororité, and marketing analysis at Ammakadai, contributing to significant increases in customer engagement and online visibility. Academic qualifications include a Master's degree in Marketing specializing in Consumer Behaviour from Alliance Manchester Business School and a Bachelor's degree in Sociology from the University of Madras.