Katia Delgado

Katia Delgado has a diverse work experience in market research and diversity, equity, and inclusion (DEI). Katia is currently working as the Director of Research at Decision Analyst since October 2022. Prior to this, they were a Partner at Diversity Crew since October 2021, where they also served as the Senior Director of DEI Insights from November 2021 to October 2022. In this role, they created customized DEI assessments, designed and executed research studies, and identified root causes for DEI challenges.

Before joining Diversity Crew, Katia worked at Essilor as a Senior Manager of Marketing Research from March 2015 to November 2021. Katia conducted primary and secondary marketing research for product launch, brand health tracking, and market positioning. Katia collaborated with various teams and designed qualitative and quantitative research studies.

Prior to Essilor, Katia was a Marketing Associate of Consumer Insights at TXU Energy from July 2013 to March 2015. In this role, they executed market research to improve customer service and marketing elements. Katia developed research materials and analyzed data using advanced statistical techniques.

Katia's career began at Decision Analyst in 2007, where they initially served as an intern before becoming a Senior Research Analyst of International Research. Katia conducted custom qualitative and quantitative research studies, ensured quality control, and managed projects. Their market research experience included concept testing, new product development, and exploring consumer behavior.

Overall, Katia Delgado has a strong background in market research, with expertise in DEI insights, marketing research, and consumer insights.

Katia Delgado earned a Master's of Science degree in Marketing Research from The University of Texas at Arlington, where they studied from 2007 to 2009. In addition to their formal education, they have obtained several certifications, including "A Crash Course in Writing Well: Learn to Write with More Style, Flair, and Impact" from LinkedIn in January 2023, "Creating Psychological Safety for Diverse Teams" from LinkedIn in December 2022, "Difficult Conversations: Talking about Race at Work" from LinkedIn in December 2022, "Diversity and Inclusion in Marketing: Inclusive Language for Marketers" from LinkedIn in December 2022, "Emotional Intelligence as an Inclusivity Booster" from LinkedIn in December 2022, and "How to Speak Up Against Racism at Work" from LinkedIn in December 2022. Additionally, Katia holds a DEI Certification from Diversity Crew, although the specific details of its attainment are unknown.