Mike Hollenstein

Mike Hollenstein has a diverse work experience spanning over several companies and roles. Mike is currently the Chief Executive Officer + President at DecksDirect since 2023. Prior to this, they served as the Chief Executive Officer at eyebobs from 2017 to 2023, and as the Vice President Consumer Direct from 2016 to 2017. Mike also worked at Sportsman's Guide as the Vice President Merchandising-All Categories and Vice President Merchandising-Softlines, where they led various product management teams and achieved significant revenue growth. Before that, they held leadership positions at Rockler Companies, Inc., G&K Services, Duluth Trading Company, Lab Safety Supply, Lands' End, and Traex Co. Overall, Mike Hollenstein has a strong background in merchandising, product management, and leadership.

Mike Hollenstein attended the Wisconsin School of Business from 1992 to 1995, where they earned a Bachelor of Business Administration (BBA) degree. Mike'sfield of study concentrated on Marketing, Management, and Healthcare Administration. Later, from 1999 to 2002, they pursued further education at the same institution, obtaining a Master of Business Administration (MBA) degree with a field of study in Business Administration and Management, General.