Liesje Kraai

Creative Director at Decoded Advertising

Liesje Kraai has an extensive work experience in the field of animation and design. Liesje started their career as the Head of Graphic Design and Animation at Custom Video Productions in 2004. Liesje then worked as a Freelance Animator at various companies such as 8 Hats High Animation & Production, Inc., TMB Productions, and Group DCA. During this time, they collaborated on projects for television shows, music videos, and web cartoons. In 2008, Liesje also worked as an Assistant Language Teacher in the JET Program, where they created educational material and organized a play on ancient Greek mythology using animated projections. From 2010 to 2013, Liesje served as a Lead Animator at LBi, working on Flash banners and motion graphics for clients like Coke, Sony, and Skype. As a Lead Animator at MRY from 2013 to 2016, they further expanded their expertise in animation and video editing, working with brands such as Coke, Sony, and Johnson & Johnson. Liesje then joined Bustle as an Art Director from 2016 to 2018, before taking on the role of Associate Motion Design Director at Decoded Advertising in 2018. Currently, they hold the position of Creative Director at Decoded Advertising.

Liesje Kraai attended the University of the Arts from 2000 to 2004, where they obtained a Bachelor of Fine Arts in Animation. During their time at the university, they specialized in Animation and also studied related subjects such as Interactive Technology, Video Graphics, and Special Effects.

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