Isaura Balderrama

Isaura Balderrama has a diverse background in digital marketing and social media management, with significant experience in retention strategies. As the Retention Lead at DedCool, Isaura focuses on enhancing customer loyalty and engagement. Prior to this role, Isaura served as the Digital Marketing Manager for Retention at Pacifica Beauty, where responsibilities included developing effective marketing campaigns to retain customers. Additionally, Isaura has experience as a Social Media Manager at Create & Cultivate, where skills in social media strategy and content creation were utilized to boost brand presence.