Deekay Group
Amritpal Singh is an experienced sales professional with a strong background in retail and business development, particularly within the consumer electronics and white goods sectors in Nigeria. Currently serving as the National Sales Manager at Deekay Group since July 2021, Amritpal manages retail and key accounts. Prior roles include Zonal Sales Manager and Regional Sales Manager at Binatone, where Amritpal focused on sales growth, as well as a Sales Manager at VIRAMSUN NIGERIA LIMITED. Earlier in the career, Amritpal held various managerial positions across notable companies including Cash 'N' Carry Nigeria Ltd., Croma, and Currents Technology Retail, demonstrating expertise in store operations, team management, and financial analysis. Amritpal's educational foundation was established at Kurukshetra University.
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Deekay Group
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Deekay Group (Nig.) Ltd is a leading importer of all types of finished goods into Nigeria. The company has a rich Nigerian legacy, launching business here in 1972. Deekay Group, with headquarters in Ikeja and branches in Ibadan, Kano and Asaba, has an unrivalled portfolio of finished goods including home appliances, building materials, rice, frozen fish and processed food. Our sister company, Assudamal & Sons (HK) Limited, based in Hong Kong, prides itself on timely sourcing of goods and on a market-relevant product development pipeline with a consistent assurance of supply and quality. They collaborate closely with all suppliers across the supply chain, allowing us to be extremely responsive to the market. This is heart of the Deekay promise.