Avi Ashkenazi

Avi Ashkenazi is a seasoned design professional with extensive experience in product design and leadership. Currently serving as Senior Director of Product Design at Deel since June 2025, Avi also holds an advisory role at Defiant. Previous positions include a significant tenure at Shopify from March 2022 to June 2025, where contributions spanned multiple leadership roles in design, including Head of Design for various initiatives. Avi's earlier work includes leading design and product efforts at iwoca, founding 2PAx, and managing UX at Samsung Electronics, where the VD design department was established. Avi's academic background includes a Master's degree in Interaction Design from Goldsmiths, University of London, and a Bachelor's degree in Interactive Design from Holon Institute of Technology.