Deep Sea Electronics Ltd
Bruce Botha is an experienced sales professional currently serving as Area Sales Manager for both MOTORTECH GmbH and Deep Sea Electronics Ltd since 2023 and 2022 respectively. With a strong background in power generation and technical sales, Bruce previously held positions at Cummins Inc. as a Sales Engineer, focused on generating sales in northern Illinois and as far as Texas, and at MIKANO INTERNATIONAL LIMITED as Technical Manager during its expansion into South Africa. Bruce's career also includes roles as Business Development Lead and Technical Project Manager at Vital Generator Services, and Technical Sales Coordinator at AMC Cema Electric. Bruce co-owned and directed operations at Forward Electrical, fostering skills in sales, marketing, and financial management. Educational qualifications include a Project Leadership Certificate from Cornell University and a Bachelor of Laws from the University of Johannesburg.
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Deep Sea Electronics Ltd
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DSE has been designing and delivering industry leading engine and generator control solutions, vehicle and off-highway control solutions, automatic transfer switch control solutions and commercial battery charger solutions since 1975. Based in the beautiful North Yorkshire village of Hunmanby, UK, DSE employs over 200 people at its state-of-the-art premises. All products are manufactured on-site within the company’s 15,000 sq. ft production environment that is home to automated rapid placement surface mount lines, automated testing equipment and employees dedicated to producing products of the highest quality. The company’s UK operation is supported by offices in North America, Dubai and India and an extensive network of sales and support staff across the globe. The company is committed to providing the highest levels of support within the industry and regularly provides on-site and off-site training and development courses for all customers.