Cherisse Erwee

Cherisse Erwee currently serves as the Director of Independents and B2B Developments at Defy Appliances, where responsibilities include enhancing marketing effectiveness and developing strategic marketing plans. Prior to this role, Cherisse held positions as Head of Marketing and National Trade Marketing Manager at the same company, overseeing comprehensive marketing strategies and trade marketing initiatives. Cherisse's career also includes extensive experience at Samsung Electronics as a National Account Manager and Sales Representative, as well as a Sales Representative for Panasonic's Business System Division. Academically, Cherisse holds a Bachelor of Commerce in Strategic Management from Varsity College, along with multiple qualifications in business and digital marketing from various institutions, including Harvard Business School Online.