Ina Zhikova

Ina Zhikova is an experienced professional in market research and consumer insights, currently serving as Senior Manager at Deichmann since July 2023, after previously holding the position of Manager in the same field. Prior to joining Deichmann, Ina worked at ALDI Nord from September 2019 to July 2023, advancing from Research Specialist to Research Manager. Earlier in the career, Ina gained valuable experience at Sasserath Munzinger Plus GmbH from March 2014 to August 2019, where roles included Research Manager, Junior Research Manager, and various internships. Ina's academic background includes a Master of Arts in Medien und politische Kommunikation and a Bachelor of Arts in Publizistik- und Kommunikationswissenschaft, both obtained from Freie Universität Berlin.