Martin Sieg

Martin Sieg is an accomplished professional with extensive experience in eCommerce strategy, digital innovation, and omnichannel services, currently serving as the Head of eCom Strategy & Growth and Omnichannel Services at Deichmann since May 2021. Previous roles at Deichmann include Head of Digital Innovation and Omnichannel Services and Head of Omnichannel Services, where responsibilities included developing the “Store of the Future” and executing omnichannel strategies across multiple countries. Prior to Deichmann, Martin worked at Boston Consulting Group as a Project Leader with a focus on retail and fashion, and held several internships in marketing and consulting at renowned firms such as Henkel, McKinsey & Company, and BASF. Martin holds a Master's Degree in Management from WHU – Otto Beisheim School of Management and an MBA in Marketing & Entrepreneurship from IE Business School.