Matthew Martinez

Matthew Martinez is a seasoned marketing professional with extensive experience in the restaurant industry. Currently serving as the Marketing Technology Manager at Del Taco since June 2023, Matthew leads guest-facing initiatives by leveraging marketing technology to enhance customer engagement and drive sales. Prior to this role, Matthew held the position of Senior Manager (Off Premise) Marketing at El Pollo Loco, Inc. and has served as Marketing Director at multiple companies, including Mighty Birds, The Buffalo Spot, Blue Burro Franchise LLC, and Encinal Brands. With a foundational role at WaBa Grill Franchise Corp. as Marketing Manager, Matthew successfully launched over 110 locations in California and Arizona. Matthew holds a Bachelor's Degree in Business Administration with a focus on Marketing Management from California State Polytechnic University-Pomona.