BISCUITS DELACRE
Maud Houssemand is an accomplished marketing professional with extensive experience in shopper marketing and category management. Currently serving as Shopper Marketing Manager and previously as Junior Category Manager at BISCUITS DELACRE since November 2017, Maud has a proven track record in analyzing market performance and enhancing brand visibility. Prior experience includes positions as Category & Key Account Manager Assistant and Assistant Brand Manager at Henkel, where comprehensive market research and competitive analysis were key responsibilities. Other roles include Consumer Insights Intern at Mondelēz International, where Maud examined market trends in the chocolate segment, and Sales and Marketing Consultant at Catalina Marketing France, focusing on promotional campaigns for retailers. Educational qualifications include a Master’s degree in Business to Consumer Marketing from TBS Education and a strong academic foundation in preparation for business schools.
This person is not in any teams
BISCUITS DELACRE
Biscuits Delacre is a leader of the branded biscuits business producing some of the most famous Belgian fine biscuits in the world. The story of Delacre starts with our founder Charles Delacre, who opened his first shop in the very heart of Brussels in 1873. A pioneer in crafting new delicacies, he combined the expertise of the century-old European pastry with the authentic and delicious Belgian Chocolate. At Biscuits Delacre we take pride in making irresistible Belgian fine biscuits available in 40 varieties of original recipes and sold in more than 15 countries around the world. The range includes some of the favorites biscuits such as Tea Time Assortments, Délichoc, Cigarettes Russes, Biarritz, Marquisettes, ... The core markets are France and Belgium, and Delacre is also increasingly present in Germany, US and Canada while developing on new markets. Inspired by the enthusiasm and passion of more than 600 professionals, today Delacre is market leader within assorted fine biscuits. Every year more than 1.5 billions biscuits are sold to inspire thousands of consumers to enjoy and share unique moments together. Delacre has 2 production sites located in the north of France and in Belgium and with the HQ in Brussels.