JDE Peet's
Kariny Couto is a seasoned marketing professional with extensive experience in trade marketing and sales operations. Currently serving as the Shopper & Trade Marketing Manager at JDE Peet's since April 2024, Kariny previously excelled as a Trade Marketing Manager at Alvoar Lactoes, where responsibilities included implementing trade marketing strategies and executing brand activations. Prior to this, Kariny worked as a Marketing Coordinator for Sales Operations and Intelligence at Solar Coca-Cola, focusing on performance management and data analysis. Additional roles include Strategic Marketing Supervisor at YDUQS, overseeing market research and analysis, and Customer Service Coordinator at Grupo Marquise, responsible for coordinating marketing projects and implementing customer relationship systems. Kariny holds an MBA in Business Administration from FIA Business School and a Diploma in Project Management from IBAT Dublin, complemented by a Master’s in Marketing from FGV and a Bachelor’s in Business Administration from the Federal University of Ceara.
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JDE Peet's
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We are the world's leading pure-play coffee and tea company, with local roots dating back over two centuries: In 1753 in Joure, the Netherlands, Egberts Douwe founded his first coffee outlet. Over a century later, in 1895, Johann Jacobs opened his first grocery business in Bremen, Germany. Then in 1966, in Berkeley, California, Alfred Peet opened his first Peet's coffee store. Today, we unleash the possibilities of coffee and tea in more than 100 countries with a portfolio of over 50 brands, including L’OR, Peet’s, Jacobs, Senseo, Tassimo, Douwe Egberts, OldTown, Super, Pickwick and Moccona. We serve approximately 4,200 cups of coffee or tea every second, and in 2022 generated total sales of EUR 8.2 billion and employed a global workforce of more than 20,000 employees. We: • are powered by our purpose: We unleash the possibilities of coffee and tea to create a better future; • are led by our vision: A coffee & tea for every cup; and • believe: It’s amazing what can happen over a cup of coffee or tea.