Richard Smithies

Richard Smithies has a wealth of experience in data science, analytics, and marketing, having worked at companies such as Deliveroo, Barclays, and dunnhumby. Richard has a strong background in developing analytical solutions, propensity modeling, segmentation, and customer insight. Richard has also led teams, managed database marketing strategies, and successfully implemented personalized marketing campaigns. Their educational background includes a BA Hons in Geography from Lancaster University.