Donnie Oliphant

Donnie Oliphant is a seasoned professional with over 35 years of experience at Dell Technologies, currently serving as General Manager for the XPS brand since July 2010. In this role, Donnie leads a global team in managing the product strategy, portfolio, business, and brand for the esteemed XPS line, which has received over 1500 awards and 5000 positive product reviews in the past decade. Prior to this, Donnie held multiple positions at Dell Computer from February 1988 to March 2010, including Product Marketing Director for the Adamo brand and various roles in product planning and marketing for the Latitude product line and Dell DJ. Throughout the tenure, Donnie has demonstrated expertise in product innovation and brand management across multiple consumer and commercial segments.